Shopper Discounts and Rewards: shopping over the Easter weekend

Retail parks came out top for Easter footfall this year! Shopper Discounts and Rewards tells you more.

new footfall figures

Did you go shopping over the Easter weekend? New figures released this week suggest that if you did you were most likely shopping at a retail park! The figures illustrate that retails parks came out as winners in the retail sector over the Easter weekend, with higher footfall of shoppers than other retail spaces such as the high street or shopping centres.

Monday was the best day for shopping

The figures were released by retail performance insights firm Springboard. They found that over footfall in the retail sector dropped by 1% and 1.9% on Good Friday and Easter Saturday respectively. However, footfall until 1.00pm on Easter Monday saw an increase of 22.9%. On the high street specifically, the last day of the Bank Holiday weekend saw footfall boosted by 10.2%. For shopping centres the picture improved on Monday in comparison with Saturday and Sunday, when footfall grew by 7.1%.

Diane Wehrle, Marketing and Insights Director at Springboard, said this week, looking back on the weekend:

“Monday is the last day to enjoy shopping and make a day of it before the bank holiday ends, and calm weather has encouraged people to head out for last-minute spending.” 

high performance in London’s West End

Shopping numbers in London’s West End have also been performing well during the Easter period, rising 2.4% this March compared to year, outperforming the UK average, reported the New West End Company, which represents 600 retailers.

Chief Executive Richard Dickinson at New West End Company said:

“Our strong sales and footfall performance in March is proof that our retailers have been working hard to attract shoppers to the West End, with promotions and special activities up and down the district.” 

How did your own shopping compare over the long weekend?

Sources:
The Retail Bulletin - Telegraph